I, like 90% of the population of America, watched the Superbowl on Sunday. The game was a bit strange, but certainly hard fought. But what I really loved were the ads. The Audi Vampire ad was hilarious. But the Made in America themed ads really got my attention. The GE ad was great, but the sentiments expressed in the Clint Eastwood ad are what motivate me to finish my book and write this blog everyday.
In the ad, Clint mentions over and over the need for Americans to “pull together” and to “act as one.” The reason I have subtitled my book, “Putting Our Extended American Family Back To Work”, is that I truly believe we are all members of the great American family. It either means something to call yourself an American or it doesn’t. I think an American’s highest calling is to support other Americans. I believe one of the best, most concrete ways to do this is to make products made by members of your extended American family your default choice when buying a car, furniture, appliances, clothes, shoes, and any other consumer good. My blog for the past five months has been introducing you to great American made products to buy.
Today, 95% of our apparel is imported and 97% of our shoes are imported. The majority of our tools are imported along with kitchen goods. But it doesn’t need to be that way. To paraphrase Clint, we need to make a new way. Starting today, I urge you to buy American. Start small. Need new socks? Buy American made Wigwam or Goldtoe socks. Need a broom, a mop or a sponge? Buy American made Libman products. Need a new razor? Buy a Preserve razor. It’s halftime America! We couldn’t execute in the first half. We imported $365 billion worth of products from China last year for god’s sake! What were we thinking? But we can change our gameplan. We can support your extended American family members by buying American made consumer goods. Now get back out there for the second half! And don’t forget your helmet!