It seems everyone is talking about reshoring production from abroad back to our country. Over the last week, two more articles have been published documenting the trend of American firms bringing production back to our shores and the reasons this trend is likely to continue and pick up steam. The first article was courtesy of foxbusiness news. The commentators in the article discussed the Apple labor issues I have touched on many times in the past, but also discussed that the logistics of managing a product supply chain strung out half way around the world is just too big a headache for a lot of American manufacturers.
The second article does a nice job describing the benefits of reshoring. The author, Elizabeth Blackwell, discusses Simple Wave, a California housewares company that brought its production back to California from the Middle Kingdom. The owners of Simple Wave discovered that manufacturing in the U.S. “made the company more agile in adapting to customer needs; it allowed for better quality control; and it brought a huge amount of positive publicity within its industry.” Not surprisingly, it was a move that was very popular with its U.S. employees. What really warmed the cockles of my heart was the final reason Simple Wave gave for bringing its production home; its customers wanted to buy Simple Wave’s CaliBowls that were made by members of our extended American family. According to Simple Wave’s co-founder Richard Stump, “[O]ur customers in Korea, Canada and even China wanted U.S.-made products. The Made-in-America brand has real value overseas.”
Thankfully, the Made-in-America brand is also becoming far more popular in our country as well. At the upcoming giant Highpoint furniture show, the Made in America pavilion is twice as big as last year. Click on the link and look at all the great real American firms that make their furniture in this country. I didn’t really want to mention it, but the couch in your family room is really looking a bit dodgy. The last time I sat on it I was skewered by a stray spring. A Key City Furniture or Lancer Furniture replacement couch is definitely in order. Color? That’s up to you.