You have to hand it to the Chinese, they are no dummies. China is the largest car manufacturer in the world. But most people have never heard of any of the Chinese brands. I haven’t seen too many Great Wall Hoovers or Geely HQs racing down the streets of Seattle.
But the Chinese have started introducing their cars into first world countries.
Boryanda Dzhambozova of the New York Times reported earlier this year that Chinese automaker Great Wall Motors has begun assembling cars in of all places, Bulgaria. Bulgaria was chosen, as opposed to some other possible European car assembly country such as Germany, because Bulgaria is “the poorest member of the European Union, offers low production costs, cheap labor and a flat tax rate of 10 percent, the lowest in the Union. Assembled in an E.U. member state, Chinese cars can enter the European market without paying customs levies.” Pretty smart of the great car makers of the Middle Kingdom!
Are we going to be seeing any Great Wall Motors cars being made in the U.S. anytime soon? Who knows? But if they do decide to assemble cars here, there are a few names they should probably avoid.
1. The Great Leap Forward coupe
2. The Cultural Revolution SUV
3. The Tiananmen Square crossover
How would you feel about buying a Chinese made car? Let me know what you think if you have a minute.