There have been a plethora of articles within the last couple of weeks discussing the fact that in this Olympics, the Ralph Lauren clothes that our American athletes are required to wear will be made by members of their extended American family. It has been such a hot topic of conversation only because of Ralph’s gaffe from a few years ago. As you may remember, at the London Olympics Ralph decided it was a great idea to outfit our Olympic athletes with clothes sewn in the Middle Kingdom. That didn’t go over so well. So this time around, Ralph has made sure that all of our athletes articles of clothing and shoes are made in the USA. And I am glad to know that Americans will be representing our country at the Sochi games wearing American togs.
With that said, if I had been on the U.S. Olympic Committee in 2012, I would have handled Ralph’s bone head sourcing decision a little differently. I would have handed Ralph a check for the 2012 uniforms, denominated in yuan mind you, and said “your services are no longer required sir and don’t let the door hit your ass on the way out.” Then I would have gone and found a real American clothing company, a company that makes its clothing in our country without having to be told to do so.
The U.S. Olympic Committee could have turned to the owners of King Louie to oversee the job. Imagine how heads would turn if our athletes walked into the stadium in Sochi sporting Liberty Jackets.
The Russians would run in terror.
King Louie could contract with Wigwam to provide all the socks and hats for our athletes,
and to Danner Boots for all our athletes footwear.
So now that Ralph has gotten his act together, it’s time for us to follow suit. When you are shopping for clothes, shoes or anything else this winter, commit to making U.S. made goods your default choice. You will be happy, I will be happy and most importantly, legions of Americans who are looking for work will be happy since increased demand for U.S. made consumer goods will lead to new jobs for members of our extended American family.
Now get shopping!